Shannon Smit - Founder & Managing Director, Transfer Pricing Solutions
From Big Four Specialist to Founder of a Leading Transfer Pricing Consultancy

Shannon Smit is the Founder and Managing Director of Transfer Pricing Solutions and one of Australia's most respected transfer pricing specialists. With a career spanning more than two decades across Australia, Europe and the United States, Shannon has built a reputation for delivering practical, commercially focused transfer pricing advice that helps multinational businesses manage risk, achieve certainty and navigate increasingly complex tax environments.

Recognised as a Highly Regarded Transfer Pricing Adviser and Women in Tax Leader in Australia by International Tax Review, Shannon is known for her deep technical expertise, hands-on leadership style and unwavering commitment to client outcomes. Under her leadership, Transfer Pricing Solutions has grown from a specialist Australian practice into a globally recognised boutique firm with offices across Australia, Singapore, Malaysia and the UAE.

 
Shannon began her career in the Big Four, working across tax and audit before specialising in transfer pricing while based with Ernst & Young in Amsterdam. It was there she discovered what would become her professional passion - a discipline that combines technical tax expertise with a deep understanding of how businesses operate in practice. Early in her career, Shannon recognised that successful transfer pricing requires more than documentation; it requires commercial insight, operational alignment and positions that can be confidently defended under scrutiny.

After working internationally and advising multinational groups across multiple jurisdictions, Shannon identified a gap in the Australian market. Many businesses needed specialist transfer pricing expertise without the complexity, cost and bureaucracy often associated with larger advisory firms. Transfer Pricing Solutions was created to meet that need - providing director-led advice, practical solutions and a highly personalised client experience.

Today, Shannon remains closely involved in the firm's most complex and high-risk engagements. She works alongside multinational clients to develop robust, defensible transfer pricing positions that reflect both commercial reality and regulatory expectations. Her approach is built on understanding the full story behind a business, ensuring that transfer pricing policies are technically sound, practical to implement and capable of withstanding review from tax authorities.

Beyond her client work, Shannon is a recognised educator, mentor and thought leader within the transfer pricing profession. For many years she has lectured in transfer pricing at Melbourne Law School, helping to educate and inspire the next generation of tax professionals. Her ongoing involvement with industry bodies, tax authorities and academia ensures she remains at the forefront of developments in an area that continues to evolve rapidly.

As a leader, Shannon is passionate about developing people and creating opportunities for emerging professionals. She believes in empowering her team through exposure to complex work, supported by strong mentoring and continuous learning. This approach has helped build a collaborative, high-performing culture that delivers exceptional outcomes for clients while fostering long-term career growth for staff.

Throughout her career, Shannon has guided clients through periods of significant economic and regulatory change, including the Global Financial Crisis, COVID-19 and increasing global scrutiny of transfer pricing arrangements. Her ability to help businesses adapt to change while maintaining defensible and commercially viable positions has made her a trusted adviser to multinational organisations across a wide range of industries.

Today, Shannon continues to lead Transfer Pricing Solutions with the same philosophy that inspired its creation: delivering practical, director-led transfer pricing advice that combines technical excellence with commercial judgement. As transfer pricing becomes increasingly important to multinational businesses worldwide, her vision remains clear - to provide trusted, proactive advice that helps clients manage complexity, reduce risk and build confidence in their transfer pricing positions.