Why should companies care about transfer pricing?
As a lifelong football fan, Adriana has experienced the emotional rollercoaster of celebrating a goal, only to have it sent upstairs for review. As a transfer pricing adviser? She's seeing the same thing happen there too. What looked good a few years ago is now getting a second look. More data. More transparency. More scrutiny.
In this episode of Ask me Anything, Adriana Calderon discusses how to optimise both transfer pricing and global minimum tax — why aligning your business model with both sets of rules is critical.